Data Protection
The responsible party within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:
Hotel Jägerhof Zermatt AG
Your Rights as Data Subjects
You can exercise the following rights at any time under the contact details of our Data Protection Officer:
- Information about your data stored with us and its processing (Art. 15 GDPR),
- Correction of inaccurate personal data (Art. 16 GDPR),
- Deletion of your data stored with us (Art. 17 GDPR),
- Restriction of data processing, provided we are not allowed to delete your data due to legal obligations (Art. 18 GDPR),
- Objection to the processing of your data with us (Art. 21 GDPR), and
- Data portability, provided you have consented to the data processing or have entered into a contract with us (Art. 20 GDPR).
If you have given us consent, you can revoke it at any time with effect for the future.
You can contact the supervisory authority responsible for you at any time with a complaint (Art. 77 GDPR in conjunction with § 19 BDSG). Your responsible supervisory authority depends on the federal state of your residence, your work, or the alleged infringement. A list of supervisory authorities (for the non-public sector) with addresses can be found at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Collection of General Information When Visiting Our Website
Type and Purpose of Processing:
When you access our website, i.e., when you do not register or otherwise transmit information, general information is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your internet service provider, and similar. This information is exclusively of a nature that does not allow conclusions to be drawn about your person.
It is processed particularly for the following purposes:
- Ensuring a smooth connection to the website,
- Ensuring a smooth use of our website,
- Evaluation of system security and stability, and
- For further administrative purposes.
We do not use your data to draw conclusions about your person.
Anonymous information of this kind may be statistically evaluated by us to optimize our internet presence and the underlying technology.
Legal Basis:
The processing is carried out in accordance with Art. 6 (1) lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website.
Recipients:
Recipients of the data are only the responsible party and, if applicable, technical service providers who act as processors for the operation and maintenance of our website.
Storage Duration:
The data will be deleted as soon as they are no longer necessary for the purpose of collection. This is generally the case for the data that serve the provision of the website when the respective session is ended.
Provision Required or Necessary:
The provision of the aforementioned personal data is neither legally nor contractually required. However, without the IP address and the cookie identifier, the service and functionality of our website cannot be guaranteed. In addition, individual services and features may not be available or restricted. For this reason, an objection is excluded.
Provision of Paid Services
Type and Purpose of Processing:
To provide paid services, we request additional data, such as payment details, in order to execute your order.
Legal Basis:
The processing of data necessary for the conclusion of the contract is based on Art. 6 (1) lit. b GDPR.
Recipients:
Recipients of the data are only the responsible party and, if applicable, processors.
Storage Duration:
We store this data in our systems until the statutory retention periods have expired. These generally amount to 6 or 10 years for reasons of orderly accounting and tax law requirements.
Provision Required or Necessary:
The provision of your personal data is voluntary. Without the provision of your personal data, we cannot grant you access to our offered content and services.
Newsletter
Type and Purpose of Processing:
Your data will be used exclusively to send you the subscribed newsletter via email. The provision of your name is for the purpose of addressing you personally in the newsletter and, if necessary, identifying you if you wish to exercise your rights as a data subject.
For receiving the newsletter, providing your email address is sufficient. When subscribing to our newsletter, the data you provide will be used exclusively for this purpose. Subscribers may also be informed via email about circumstances relevant to the service or registration (e.g., changes to the newsletter offering or technical issues).
For effective registration, we need a valid email address. To verify that a registration is actually made by the owner of an email address, we use the "double opt-in" procedure. For this purpose, we log the order of the newsletter, the sending of a confirmation email, and the receipt of the requested response. No further data will be collected. The data will be used exclusively for sending the newsletter and will not be passed on to third parties.
Legal Basis:
Based on your expressly granted consent (Art. 6 (1) lit. a GDPR), we regularly send you our newsletter or similar information via email to your provided email address.
You can revoke your consent to the storage of your personal data and its use for newsletter dispatch at any time. Each newsletter contains a corresponding link for this purpose. Furthermore, you can unsubscribe directly on this website at any time or inform us of your corresponding wish via the contact option provided at the end of this privacy notice.
Recipients:
Recipients of the data are only the responsible party and, if applicable, processors.
Storage Duration:
The data will only be processed in this context as long as the corresponding consent is in place. After that, they will be deleted.
Provision Required or Necessary:
The provision of your personal data is voluntary, solely based on your consent. Without existing consent, we cannot unfortunately send you our newsletter.
Contact Form
Type and Purpose of Processing:
The data you enter will be stored for the purpose of individual communication with you. For this, providing a valid email address is required. This serves to assign the request and to subsequently respond to it. Providing further data is optional.
Legal Basis:
The processing of the data entered in the contact form is based on a legitimate interest (Art 6 (1) lit f GDPR).
By providing the contact form, we want to enable you to contact us easily. Your provided information will be stored for the purpose of processing the request as well as for possible follow-up questions.
If you contact us to request a quote, the processing of the data entered in the contact form is for the execution of pre-contractual measures (Art 6 (1) lit b GDPR).
Recipients:
Recipients of the data are only the responsible party and, if applicable, processors.
Storage Duration:
Data will be deleted no later than 6 months after processing the request.
If a contractual relationship is established, we are subject to the statutory retention periods according to HGB and will delete your data after 6 years.
Provision Required or Necessary:
The provision of your personal data is voluntary, solely based on your consent. Without existing consent, we cannot unfortunately get in touch with you.
Use of Google Analytics
Type and Purpose of Processing:
This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: "Google"). Google Analytics uses so-called "cookies", i.e., text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Due to the activation of IP anonymization on these websites, your IP address will be truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser within the framework of Google Analytics will not be merged with other data from Google.
The purposes of data processing lie in the evaluation of the use of the website and in the compilation of reports on activities on the website. Based on the use of the website and the internet, further related services are to be provided.
Legal Basis:
The processing of the data is based on the user's consent (Art. 6 (1) lit. a GDPR).
Recipients:
Recipients of the data are the responsible party and Google as the processor. For this purpose, we have concluded the corresponding data processing agreement with Google.
Storage Duration:
The deletion of the data takes place as soon as they are no longer necessary for our recording purposes.
Transfer to Third Countries:
Google processes your data in the USA and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework. In addition, we have concluded standard data protection clauses with Google for the use of Google Analytics.
Provision Required or Necessary:
The provision of your personal data is voluntary, solely based on your consent. If you block access, this may result in functional limitations on the website.
Revocation of Consent:
You can prevent the storage of cookies by a corresponding setting of your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website fully. You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) to Google as well as the processing of these data by Google by downloading and installing the browser plugin available at the following link: Browser Add On to Disable Google Analytics.
Additionally, or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking this link. An opt-out cookie will be installed on your device. This will prevent the collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser.
Profiling:
With the help of the tracking tool Google Analytics, the behavior of the visitors to the website can be evaluated and interests analyzed. For this purpose, we create a pseudonymous user profile.
Use of Google Maps
Type and Purpose of Processing:
On this website, we use the service of Google Maps. Google Maps is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google"). This allows us to display interactive maps directly on the website and enables you to use the map function conveniently.
By visiting the website, Google receives information that you have accessed the corresponding subpage of our website. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly associated with your account. If you do not wish the association in your profile at Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for advertising, market research, and/or needs-based design of its website. Such evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the formation of these user profiles, whereby you must address your objection to Google.
If you do not want Google to collect, process, or use data about you through our internet presence, you can disable JavaScript in your browser settings. In this case, however, you may not be able to use our websites or only to a limited extent.
Further information about data processing by Google can be found in the Google Privacy Policy. There you can also change your personal privacy settings in the privacy center.
Detailed instructions on managing your own data in connection with Google products can be found here.
Legal Basis:
The legal basis for the integration of Google Maps and the associated data transfer to Google is your consent (Art. 6 (1) lit. a GDPR).
Recipients:
By visiting the website, Google receives information that you have accessed the corresponding subpage of our website. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly associated with your account.
If you do not wish the association in your profile at Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for advertising, market research, and/or needs-based design of its website. Such evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the formation of these user profiles, whereby you must address your objection to Google.
Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the privacy statements of the provider. There you will also find further information on your rights and options for protecting your privacy (https://policies.google.com/privacy.)
Storage Duration:
We do not collect personal data through the integration of Google Maps.
Further information about Google Maps can be found in Google's privacy policy (https://policies.google.com/privacy).
Transfer to Third Countries:
Google processes your data in the USA and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.
Revocation of Consent:
If you do not want Google to collect, process, or use data about you through our internet presence, you can disable JavaScript in your browser settings. In this case, however, you may not be able to use our website or only to a limited extent.
Provision Required or Necessary:
The provision of your personal data is voluntary, solely based on your consent. If you block access, this may result in functional limitations on the website.
Embedded YouTube Videos
Type and Purpose of Processing:
On some of our web pages, we embed YouTube videos. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (hereinafter "YouTube"). When you visit a page with the YouTube plugin, a connection to YouTube servers is established. In this process, YouTube is informed about which pages you visit. If you are logged into your YouTube account, YouTube can assign your browsing behavior to you personally. You can prevent this by logging out of your YouTube account beforehand.
When a YouTube video is started, the provider uses cookies that collect information about user behavior.
Further information on the purpose and scope of data collection and its processing by YouTube can be found in the provider's privacy statements. There you will also find further information on your rights and options for protecting your privacy (https://policies.google.com/privacy). Google processes your data in the USA and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.
Legal Basis:
The legal basis for the integration of YouTube and the associated data transfer to Google is your consent (Art. 6 (1) lit. a GDPR).
Recipients:
Accessing YouTube automatically establishes a connection to Google.
Storage Duration and Revocation of Consent:
Those who have disabled the storage of cookies for the Google ad program will not have to expect such cookies when watching YouTube videos. However, YouTube also stores non-personal usage information in other cookies. If you want to prevent this, you must block the storage of cookies in your browser.
Further information on data protection at "YouTube" can be found in the provider's privacy policy at: https://www.google.de/intl/en/policies/privacy/
Transfer to Third Countries:
Google processes your data in the USA and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.
Provision Required or Necessary:
The provision of your personal data is voluntary, solely based on your consent. If you block access, this may result in functional limitations on the website.
Social Plugins
Type and Purpose of Processing:
Our websites use social plugins from the providers listed below. You can recognize the plugins by the corresponding logo.
Through these plugins, information, which may also include personal data, may be sent to the service provider and possibly used by them. We prevent the unconscious and unwanted collection and transmission of data to the service provider through a 2-click solution. To activate a desired social plugin, it must first be activated by clicking the corresponding button. Only by activating the plugin is the collection of information and its transmission to the service provider triggered. We do not collect any personal data through the social plugins or through their use.
We have no influence on what data an activated plugin collects and how it is used by the provider. Currently, it must be assumed that a direct connection to the provider's services is established and at least the IP address and device-related information are collected and used. There is also the possibility that the service providers attempt to store cookies on the computer used. For specific data collected and how it is used, please refer to the privacy notices of the respective service provider. Note: If you are logged in to Facebook at the same time, Facebook can identify you as a visitor to a specific page.
We have integrated the social media buttons of the following companies on our website:
Google AdWords
Type and Purpose of Processing:
Our website uses Google Conversion Tracking. The operating company of the services of Google AdWords is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you have reached our website via an advertisement placed by Google, a cookie will be set on your computer by Google AdWords. The cookie for conversion tracking is set when a user clicks on an advertisement placed by Google.
If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user has clicked on the advertisement and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their advertisement and were redirected to a page marked with a conversion tracking tag. However, they do not receive any information that would allow personal identification of users.
Legal Basis:
The legal basis for the integration of Google AdWords and the associated data transfer to Google is your consent (Art. 6 (1) lit. a GDPR).
Recipients:
With each visit to our website, personal data, including your IP address, are transmitted to Google in the USA. These personal data are stored by Google. Google may pass on these personal data collected through the technical process to third parties under certain circumstances.
Our company does not contain any information from Google that would allow the affected person to be identified.
Storage Duration:
These cookies expire after 30 days and do not serve personal identification.
Transfer to Third Countries:
Google processes your data in the USA and has submitted to the EU-US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.
Revocation of Consent:
If you do not wish to participate in tracking, you can refuse the necessary setting of a cookie for this purpose – for example, by browser settings that generally disable the automatic setting of cookies or by setting your browser to block cookies from the domain "googleleadservices.com".
Please note that you must not delete the opt-out cookies as long as you do not wish to record measurement data. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.
Provision Required or Necessary:
The provision of your personal data is voluntary, solely based on your consent. If you block access, this may result in functional limitations on the website.
Use of Google Remarketing
Type and Purpose of Processing:
This website uses the remarketing function of Google Inc. The operating company of the services of Google Remarketing is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter "Google").
The function serves to present interest-based advertisements to website visitors within the Google advertising network. A so-called "cookie" is stored in the browser of the website visitor, which allows the visitor to be recognized when they visit websites that belong to the Google advertising network. On these pages, advertisements may be presented to the visitor that relate to content that the visitor previously accessed on websites that use Google's remarketing function.
Legal Basis:
The legal basis for the integration of Google Remarketing and the associated data transfer to Google is your consent (Art. 6 (1) lit. a GDPR).
Recipients:
With each visit to our website, personal data, including your IP address, are transmitted to Google in the USA. These personal data are stored by Google. Google may pass on these personal data collected through the technical process to third parties under certain circumstances.
Our company does not contain any information from Google that would allow the affected person to be identified.
Revocation of Consent:
According to its own statements, Google does not collect any personal data in this process. If you do not wish to use Google's remarketing function, you can generally deactivate it by making the appropriate settings at https://support.google.com/adwordspolicy/answer/143465. Alternatively, you can disable the use of cookies for interest-based advertising through the Network Advertising Initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.
Provision Required or Necessary:
The provision of your personal data is voluntary, solely based on your consent. If you block access, this may result in functional limitations on the website.
SSL Encryption
To protect the security of your data during transmission, we use encryption methods that meet the current state of technology (e.g., SSL) via HTTPS.
Changes to Our Privacy Policy
We reserve the right to adjust this privacy statement so that it always complies with the current legal requirements or to implement changes to our services in the privacy statement, e.g., with the introduction of new services. The new privacy statement will apply to your next visit.
Questions to the Data Protection Officer
If you have questions about data protection, please send us an email or contact the person responsible for data protection in our organization directly:
Perren Sämi
The privacy statement was created using the Privacy Policy Generator of activeMind AG (Version 2018-06-12).
Data Processing
Zermatt Tourism and Bonfire AG.
Your booking data will also be processed as follows:
- Your booking data (e.g., salutation, first name, last name, date of birth, nationality, language, email address, mobile phone number, postal address, number of persons, arrival date, departure date, overnight stays, and any exemption from tourist tax) will be forwarded to Bonfire AG and Zermatt Tourism (either by us or via our electronic booking system).
- Your booking data will be recorded in a central database by Bonfire AG and/or Zermatt Tourism. If accommodation providers participate in the email marketing of Zermatt Tourism, the guest data will also be stored with the third-party provider "Salesforce" and used within the framework of the business relationship between the accommodation provider and the guest.
- Your booking data will be processed exclusively in Switzerland and the EU.
- Based on this, Zermatt Tourism will handle the billing of the owed tourist tax and the corresponding collection from the service partners.
- Zermatt Tourism will also report to the Federal Statistical Office.
- Bonfire AG and Zermatt Tourism grant the police access to the database with booking data so that the police can retrieve the relevant booking data in cases such as missing persons.
- Zermatt Tourism uses the booking data to collect statistics (especially regarding occupancy, length of stay, number of arrivals, etc.).
The legal basis for these data processing activities lies in the fulfillment of a legal obligation in accordance with Art. 6 (1) lit. c GDPR (billing and collection of tourist tax / reporting to the Federal Statistical Office) or in the safeguarding of a legitimate interest in accordance with Art. 6 (1) lit. f GDPR (granting access to the police / collecting statistics).
Your booking data will only be used for direct marketing purposes (e.g., newsletter dispatch) if you have given us your consent to do so.
Further information on the processing of your data by Zermatt Tourism or Bonfire AG can be found in the privacy statement of Zermatt Tourism: https://www.zermatt.swiss/Media/Datenschutzerklaerung-Zermatt-Tourismus.